Even in Amazon Era, Black Friday Shows Stores Are Alive
Retailers worked hard to attract shoppers to stores on Black Friday, offering in-person deals meant to counter the ease of shopping online. A better economy helped, to be sure, but stores have also tried to improve the store experience and offer better service. They’ve also made a big push toward offering store pickup for online orders. But online leader Amazon is still the first and only stop for many shoppers. So stores are getting creative with the deals. Victor Moore said he arrived about two hours ahead of Best Buy’s …